Wisconsin First Fridays
- vs Marlins
- vs Twins
- vs Reds
These games have been played
American Family Field, Milwaukee
About this theme night
50% off tickets on the first Friday of each month for all Wisconsin residents. Excludes Miller Lite Beerpen, All-Inclusive Areas, Platinum Seats, and Uecker Seats.
Source: mlb.com · checked Nov 3, 2026
Next game
- Opponent
- Cincinnati Reds
- Also at these games
- Noche de Cerveceros · Jul 17
Jul 17 · Wisconsin First Fridays · home game 48 of 92
Fan guide
What to expect at a theme night
Theme nights are games built around a community, a culture, a hobby or a pop-culture property. The baseline experience is the game itself with themed music, video board content and often in-game entertainment. The themed item, when there is one, is almost always tied to a theme ticket package rather than handed out at the gates, so a regular ticket gets you into the game but not the item.
If you want the themed shirt, hat or jersey, buy the theme ticket package from the team. Theme packages are capped and sell out ahead of popular nights. Some theme nights include pregame events on the plaza or postgame activities on the field.
American Family Field, quick facts
- Bag policy
- Clear bag 12" x 12" x 6". Official bag policy
- Parking
- Lots: Cooper Lot, American Family Lot, Molitor Lot, Preferred Lots. Official lot map
- Transit
- Milwaukee County Transit System (MCTS) operates three bus routes within a 15-minute walk of American Family Field; bus fare is $2.75 per ride. Lines: CONNECT 1 BRT (Wisconsin Avenue), Route 18 (National Avenue), Route 74 (Miller Parkway & National Avenue).
More Milwaukee Brewers promos
More theme nights across pro sports
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Which games is Wisconsin First Fridays on?
3 Milwaukee Brewers home games this season: Jul 17, 2026, Aug 7, 2026, Sep 11, 2026.
Do I get the theme item with any ticket?
Usually not. Themed items are typically part of a theme ticket package.
Is a theme night different from a giveaway night?
Yes. A giveaway is handed out at the gates to everyone while supplies last. A theme night item is usually included only with a package.
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