Theme Night

Inaugural Season at Highmark Stadium

Buffalo Bills vs Lions

This game has been played

Highmark Stadium, Orchard Park

THU17SEP

About this theme game

Celebration of the historic inaugural season at Highmark Stadium. Presented by Highmark BCBS. The Bills will wear a stitched jersey patch featuring the 2026 Inaugural Season at Highmark Stadium logo.

Source: buffalobills.com · checked Nov 4, 2026

This game

Opponent
Detroit Lions

Sep 17 · Inaugural Season at Highmark Stadium · home game 1 of 7

Sep 17: Inaugural Season at Highmark StadiumSep 27: Huddle for Hunger and Hispanic HeritageOct 4: Crucial CatchNov 1: Native American HeritageNov 22: Salute to ServiceNov 26: ThanksgivingDec 19: Inspire Change and Holiday Theming

Fan guide

What to expect at a theme night

Theme nights are games built around a community, a culture, a hobby or a pop-culture property. The baseline experience is the game itself with themed music, video board content and often in-game entertainment. The themed item, when there is one, is almost always tied to a theme ticket package rather than handed out at the gates, so a regular ticket gets you into the game but not the item.

If you want the themed shirt, hat or jersey, buy the theme ticket package from the team. Theme packages are capped and sell out ahead of popular nights. Some theme nights include pregame events on the plaza or postgame activities on the field.

More Buffalo Bills promos

All Buffalo Bills promosTheme nights across pro sports

More NFL theme games coming up

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Questions

Who presents Inaugural Season at Highmark Stadium?

Highmark BCBS.

Do I get the theme item with any ticket?

Usually not. Themed items are typically part of a theme ticket package.

Is a theme night different from a giveaway night?

Yes. A giveaway is handed out at the gates to everyone while supplies last. A theme night item is usually included only with a package.

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